common cents

Stop Overthinking and Start Index Fund Investing! By Elliot Pepper, CFP®, CPA | Northbrook...

Walking the Dog and Managing Risk Why Your Time Horizon Matters More Than the Market's Mood One...

The Most Expensive Upgrade You'll Never Notice Why Lifestyle Creep Is the Silent Killer of Wealth...

Let Capitalism Pick Up the Tab The Greatest Discount You'll Ever Receive Doesn't Come From a...

Your W-2 Is Not a Tax Strategy I spend a lot of time looking at W-2s. For most people, that single...

Dollar-Cost Averaging: The Boring Strategy That Beats Almost Everything I’m a creature of habit....

The Bench Warmer Principle: Why Your Best Move Is Often Doing Nothing If you’ve ever watched a...

The IKEA Effect: When Your Ego Outweighs Your Returns  I’ll go on the record here: I am not a...

There’s a reason financial planners love talking about compound interest. The idea that small,...

  Retirement can present unique challenges and opportunities to your financial life. One...

  By Elliot Pepper, CFP®, CPA | Northbrook Financial Credit scores feel like financial report...

  By Elliot Pepper, CFP®, CPA | Northbrook Financial Paying off debt feels like a no-brainer,...

  By Elliot Pepper, CFP®, CPA | Northbrook Financial Emergencies don’t schedule themselves. A...

  By Elliot Pepper, CFP®, CPA | Northbrook Financial Budgeting gets a bad rap. Most people...

  By Elliot Pepper, CFP®, CPA | Northbrook Financial How many times have you set a financial...

  By Elliot Pepper, CFP®, CPA | Northbrook Financial You know the drill: Spend less than you...

  You want to be generous. You want to support causes that matter to you. But you also...

  Most of us don’t need a villain in our financial story—we’ve already got one. It’s us. From...

  When it comes to investing, everyone wants the secret sauce. The one trick that turns your...

  Imagine you’re building a house. Would you start by purchasing bricks, wood, and nails...